BabyBjörn is a Swedish family-owned business started in 1961 by Björn and Lillemor Jakobson.  BabyBjorn products are designed to support a child as they develop, up to the age of about three years.  BabyBjorn’s concept has always been to make daily life easier for families with young children by developing innovative products for children up to the age of three years.  

Children and parents need products they can use again and again. Products made of materials they can trust and with functions they need. So BabyBjorn never compromise on our core values: safety, quality and design. Products from BabyBjörn have a pure, classic yet contemporary design, with no unnecessary details. They also have soft, child-friendly shapes. Good design will always be about the balance between effective function and visual appeal. BabyBjorn products also need to be timeless and equally appealing to mums, dads and children.