The Gro Company was founded in 2000, the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleep bags, and after the amazing 12 hour sleep as a result, Grobag was born. Wanting to spread the word to other sleep deprived parents, the Gro founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in 5.  Now the Gro company is well known not just for the baby sleeping bags, but also to the award winning Gro egg, Gro Clock and comforters.