Mamaway's goal is to help take the stress out of breastfeeding, and so that you and your baby can enjoy that special attachment anywhere, any time. We're sure that with over 2000 styles in our range you will find an outfit that suits you – and your baby's - growing needs. Mamaway was created by Deborah, a Mum just like you. During her first pregnancy and when trying to breastfeed, Deborah struggled to find clothes that were comfortable, looked good and made breastfeeding easy.