Rob Law was given a university project to design a piece of children’s luggage so went to his local department store for inspiration. Disappointed by the luggage on offer to children he found himself drawn to ride-on toys in the toy department. That’s when the idea for Trunki was born. After lots of hard work, the first container of Trunkis arrived in Avonmouth, UK on 5th May 2007 and Magmatic started training.

Two weeks later Rob took his colourful suitcases on BBC’s Dragons Den TV program. Rob, Trixie and Terrance got quite a grilling but now 6 years later Trunki is a market leader and has received 76 industry and consumer accolades.