{"title":"OiOi","description":"\u003cp\u003eOiOi Baby bags are the brainchild of Lisa Bennetts.  During her first pregnancy, the handbag designer found herself on the receiving end of a chorus of enthusiastic, identical instructions:  \"You need to get yourself a baby bag.\"  To which she replied, \"A baby bag?\" recalls Bennetts, looking as if she has caught a whiff of soiled nappy.  \"What is that?\"  Unimpressed by the \"patchwork, dotty and character-emblazoned bags\" on offer, Bennetts adapted \"a little black handbag\" after her daughter, Isabella, was born in 1997 - a stylish idea soon defeated by the paraphernalia that newborns attract.  \"I needed to get organised,\" says Bennetts \"but I wanted something very plain that my husband would feel comfortable carrying.\"\u003c\/p\u003e\r\n\r\n\u003cp\u003eHer search resulted in another birth: the Classic Messenger bag, an \"incognito\" microfibre model.  The design was the first in the new mum's range of OiOi baby bags - sassy satchels with not a fluffy bear in sight.  \"I tailored the designs for mothers like myself, with careers, having their first babies in their mid-30's, and in search of bags that reflected their style, not their baby's.\"\u003c\/p\u003e\r\n\r\n\u003cp\u003eStar mums and dads are also rejoicing.  Fans of the range include Lisa McCune, Rachel Griffiths, Kylie Minogue, Rove McManus \u0026amp; Cate Blanchett, who calls the bag a \"godsend\".\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/3599\/2501\/collections\/oioi-139345.webp?v=1745660753","url":"https:\/\/www.thepharmacy.com.au\/collections\/oioi.oembed","provider":"ThePharmacy","version":"1.0","type":"link"}